by Jessica Steinberg
Need some new BILLY shelves for the bedroom but don’t feel like driving to Rishon Lezion to buy them from Ikea? (Or assembling them once back home?)
It helps keep Terrell busy during the quiet winter months, when fewer people move apartments.
Said Terrell, “I’m actually getting a lot of people who say pick me up a closet, since I’m going there anyway.”
Last week, he ferried a French family who had recently made aliyah and needed to buy an apartment’s worth of furniture to use until their shipment arrived from France.
There are customers who know what they want to buy and don’t want to spend four hours at Ikea, the average length of time that On The Move offers on the Monday trips. In those cases, Terrell will take their list (compiled online through On The Move), make their purchases, and deliver their items to the door.
Ikea shuttles exist almost everywhere where Ikea exists; in Florence (Italy), Oslo (Norway) and Brooklyn, the shuttles are free but don’t include personal shoppers.
On The Move is slightly cheaper than Dror4U, the moving company exclusively associated with Ikea Israel, which handles the home delivery of all Ikea furniture purchased at the store as well as all online orders from Ikea Israel.
Dror4U charges NIS 230 ($58) for deliveries to Jerusalem from the store, or 5% of the value of the highest item, with an extra NIS 25 ($6.4) per floor for deliveries to apartments on the fourth floor or higher in buildings without an elevator. Assembly costs at Dror4U range from NIS 238 ($61) to NIS 400 ($102) or 10% of the price for items above NIS 4,001 ($1,024).
On The Move fees for assembly vary per item, said Terrell, starting from NIS 100 ($25) for assembling one BILLY bookshelf, or NIS 200 ($51) per hour for two workers to assemble a clothing closet.
Terrell’s service also charges an additional NIS 100 fee for ferrying items that will require a mover to get it into the house and NIS 250 for two or more heavy items.
“I know a lot about Ikea assembly now, especially closets,” said Terrell.
He’s thinking about adding another service, based on the Ikea Hackerswebsite, which takes Ikea ideas and furnishings and finds other uses for them.
“If you find something on Ikea hackers, I’ll build it for you,” he said, commenting that he’s been thinking about creating his own PAX Murphy bed.
He also wants to work directly with Ikea, given the business he’s bringing them from Jerusalem. He sees his service as “building a bridge” for a lot of the store’s customers.
For that, however, he may need to speak to Ikea Israel’s boss, Matthew Bronfman. Who knows? Maybe Ikea will open a store in the holy city.